Tech

TikTok’s Vote Center returns to fight misinformation ahead of midterms


TikTok is the latest social platform to preview its strategy to combat misinformation about the November midterm elections. The company is once again advertising in its app. Vote Center, which connects users to voting resources and information about their local races. TikTok says a link to Vote Centers will appear on all content related to the midterms, as well as all videos from candidates, political parties, and official accounts. government.

The company will also continue to work with third-party fact-checkers to remove false claims and warn users when videos contain unverified information. Videos claimed by a verifier will also direct viewers to Vote Centers.

While much of this is similar to the steps the company took ahead of the 2020 presidential election, Eric Han, head of corporate safety in the United States, said the company has built Based on knowledge from 2020. For example, TikTok is stepping up its outreach to creators in an effort to make sure they understand the company’s ban on political ads also applies to content. branded.

TikTok's 2022 Vote Center appeared in the app ahead of the November midterm exams.

TikTok

This issue is a challenge for TikTok. A report last year from Mozilla found that many creators with financial ties to political candidates and organizations can easily on the app. In an exchange with reporters, Han admitted that undisclosed brand content was a “challenge” for the company.

He said the company is creating educational videos for creators and agencies to better inform them about TikTok’s rules around such partnerships. He also said the company is working to improve detection of such content, by monitoring third-party reports and with internal teams that are “investigating potential signals that we should be investigated”.

TikTok isn’t the only social platform starting to prepare for the fall midterms. Twitter announced last week that it has its citizen integrity policy and launched redesigned authenticity verification labels. Meta also recently previewed its strategy to combat misinformation in the midterms, saying it will many of the steps it took ahead of the 2020 presidential election.

But TikTok has become because of the rapid growth of the past two years and the relationship of parent company ByteDance with China. The company announced this week that Oracle will its censorship algorithms and practices.

“As part of Oracle’s job, they will regularly review and validate both our recommendation and our moderation model,” Han told reporters. “There will be regular audits of our content moderation processes, both from automated systems… as well as content that is moderated and reviewed by humans.”

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