Entertainment

TikTok launches new ‘SoundOn’ platform to let artists directly upload and monetize their music


If you have spent a little time for TikTok, you know it’s quickly become one of the top ways for artists to disrupt new music — and now TikTok has officially launched a new way for them to do it easily and economically. financial savings. Called ‘SoundOn’, TikTok’s new feature caught the attention of artists by allowing them to monetize their music, while also providing direct upload capabilities.

Realize the impact its foundation Based on the careers of artists (especially smaller and/or independent artists) TikTok has launched a new feature that aims to give them the control, credit and money they deserve. worth having. @Variety reports, TikTok has a new platform called SoundOn, described as an “all-in-one platform” for music marketing and distribution — specifically allowing artists to upload their music directly to platform and earn royalties when TikTok creators use music in their own videos. Additionally, all SoundOn creators will receive 100% of their royalties for the first year and 90% anytime thereafter with no management fees, as confirmed by TikTok. The company also says the compensation is “based on how often your music is used in TikTok videos.”

To access SoundOn, artists simply go to the music tab in TikTok, which shows their music in their profile — and users will then be able to view their profile under each track’s songs page. . That’s not all, as the new feature gives artists the option to distribute their music to Resso (ByteDance’s music streaming app) and streaming services like Apple Music, Spotify, Pandora and more, with the option to choose the platform they prefer. For an even more in-depth experience, SoundOn has development support, in-house support from TikTok, ad support, and audience insights.

Ole Oberman, Global Music Director at TikTok, explained the new launch, saying, “New artists and music creators are a vibrant community within TikTok and SoundOn is designed to support them. when they take their first steps in their careers. We’re incredibly excited about how this will emerge and foster new talent and how SoundOn will contribute to an increasingly diverse and evolving global music industry. ”

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