TikTok adds new rules to politicians’ accounts ahead of midterm elections

TikTok is adding for the accounts of politicians, government officials and political parties ahead of the midterm elections. The company said it would require these accounts to go through a “mandatory” verification process and would limit their access to advertising and other revenue-generating features.

So far, verification for politicians and other officials has been completely optional. But that is now changing, at least in the United States, as TikTok prepares for the midterm elections this fall. In a blog post, the company said the update is intended to help it enforce its rules, which prevent political advertising of any kind, more consistently.

By verifying their accounts, TikTok will be able to block politicians and political parties from accessing the platform’s advertising tools or other revenue-generating features like tips. Accounts will also be banned from paying from the company’s creator fund and in-app shopping features.

TikTok said it also plans to add more restrictions to prevent politicians and political parties from using the platform to solicit campaign contributions or other donations, even on Facebook. external websites. That policy, which will go into effect “in the coming weeks,” will ban videos directing viewers to third-party fundraising sites. It also means that politicians will not be allowed to post videos calling for donations.

The new policies are the latest part of TikTok’s strategy to prepare for . The company has begun rolling out an in-app Vote Center to highlight voting resources and details about local races. But enforcing the ban on political ads has proven to be a challenge for TikTok, which has already faced Branded content from creators. The new rules don’t specifically address that, but added restrictions on campaigns and politicians will make it harder for candidates and other officials to evade its rules .

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