Lifestyle

Things women should pay attention to when shopping for lingerie


Fashion trends change all over the world. Women are becoming more picky when it comes to comfort, especially when it comes to innerwear. As a result, the lingerie industry in India is making a concerted effort to meet the growing yet diverse needs of consumers. The players are trying to design comfortable underwear without sacrificing style. While meeting this demand, the industry is rapidly expanding.

Therefore, now is the time to update your lingerie and embrace the latest trends, as businesses are offering new interpretations of what comfortable fashion lingerie looks like.

When it comes to lingerie shopping, there are many types of underwear available in the market depending on age, occasion, clothing, etc. Groversons Group, recently conducted a survey in which the brand name examined the psychology of customers by referencing their lingerie preferences. and how they change with age.

Comfort is a priority

In this day and age, women especially between the ages of 25-45 see lingerie as a way of expressing their true selves. Therefore, comfort is of prime importance. According to the survey, 85% of women prioritize comfort and demand skin-friendly as well as breathable underwear.

Experiment with variety

Women consider lingerie as an accessory that they embellish to accentuate their appearance. Therefore, this lingerie set ensures coverage as well as style is just as important as our outfit to be stylish. The report indicates that 90% of women when buying underwear have parameters such as coverage, comfort and style in this order. It further highlights that women are open to experimenting with their lingerie. 75% of women want to try and explore colors, styles and bras and panties.

Bra and layering

Before that we had bras and we had tops. Now, we have a new category – bras can be used as tops! In fancy terms, called bralette, they are a shorter version of a crop top paired with a bra. They are comfortable and stylish and are therefore especially popular with young women. According to survey reports, 50% of young women prefer bralettes over simple tees and crop tops due to their style and manageability. They are so versatile that they can be worn as it is or even layered with jackets, coats, plain shirts, etc.

Neutrals meet the softest cotton

Cotton underwear never goes out of style! Whether it’s stepping out for a late breakfast, or even a casual day at work, cotton underwear is cozy, breathable, and comfortable. And nude color in cotton underwear is becoming the new favorite of women. According to research, 50% of women own cotton underwear in neutral tones for pleasant days. However, 75% of women chose vibrant colors and 85% asked for variety including sports bras, strapless, t-shirts, lightweight underwire bras, no padding, t-shirts. As far as panties are concerned, the cotton hand down is the winner! 90% of women prefer cotton underwear. Women especially in the age group of 40-45 often choose high-waisted underwear. However, 60% of women aged 25-40 prefer low-waisted and mid-rise panties. The variety of bikinis, trousers, prints, colors, among other things is also in demand.

Choose neon color over other bras

Even if nudity occupies a significant place in the lingerie wardrobe; Color can never be reversed. Women today want to make a statement with neon lingerie that color, compliment, and dazzle an outfit. Whether it’s hot pink, coral blue or fluorescent green, neon lingerie is sure to add a splash of color to your outfit!

With input from IANS



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