The World Cup final pushed Google Search to its highest level of traffic ever
Google CEO Sundar Pichai has announced that the search engine has broken all previous records in the FIFA World Cup final on December 18, 2022 that he describe (opens in a new tab) is “one of the best games ever.”
in one tweet (opens in a new tab) the next day, Pichai noted, “Search recorded the highest traffic it has ever seen in 25 years during the #FIFAWorldCup final, like the whole world was searching for something!”
The company rolled out a number of new features ahead of the opening game to help cement its position as a source of updates, making adjustments to the “World Cup” search results.
World Cup search volume
Finding a list of upcoming matches and related information is even easier, and mobile users can customize notifications for any number of participating countries.
Google isn’t the only company with high sales in the World Cup final; Twitter CEO, Elon Musk, announced in a tweet (opens in a new tab) that the French goal helped the platform process a record 24,400 Tweets per second.
According to one Posts on Twitter (opens in a new tab)there were 147 billion hashtag impressions globally, topping #WC2018 and more than double that of the #Tokyo2020 Olympics.
The two most popular matches, measured in Tweets per minute, are Argentina vs France and Croatia vs Brazil, taking the top five spots, with Messi having the most conversations on the social media platform.
Pichai and Musk aren’t the only executives to express their excitement in the finale – Apple CEO Tim Cook has also Twitter (opens in a new tab) to describe it as “one of the best games I’ve ever seen.”
Google and Twitter’s willingness to adapt and serve their fans has certainly helped keep these platforms among the best performing for global events like the World Cup.