Tech

The pandemic is bringing out the worst for Yelp . reviewers


Yelp is sharing about the backlash some businesses have faced due to pandemic safety measures like the requirement for masks. The company said it removed more than 15,500 reviews for violating its COVID-19 guidelines by 2021. This is up 161% year-on-year (March-December) in 2020, when The company is implementing new policies related to COVID-19 for the first time. related content.

The statistics that the company published in the journal Trust and Safety in 2021 , which provides a glimpse into how the pandemic has affected the review site. Since the start of the pandemic, the company has implemented rules to minimize COVID misinformation and encourage businesses to follow public health requirements. For example, the reviewers are from criticizing businesses for implementing pandemic safety measures, such as requirements for masks and vaccines. The company also allows businesses to indicate and other

However, at the same time, Yelp had to navigate in “review bombing” due to pandemic-related restrictions. All in all, almost 25% of all “unusual activity alerts” – when a business’s site notices a sudden spike in traffic of the total number of reviews “It appears to be driven by a recent news event rather than actual consumer experience” – in 2021 related to the pandemic, according to the company.

The pandemic isn’t the only source of the bombing that Yelp has tackled over the past year. The report notes that the company has placed alerts on more than 80 businesses and removed more than 2,800 reviews, for “incidents related to the Uprising of the Capitol,” after reviewers owned by the alleged rioters. The company also issued warnings to 90 businesses due to the review of the bombing that originated with TikTok.

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