Platform Meta on Friday launched a subscription service in the United States, allowing Facebook and Instagram users to pay for verification just like the Twitter-owned Elon Musk.
The meta The verified service will give users a blue badge after they verify their account with a government ID and will cost $11.99 (nearly Rs 990) per month on the web or 14, $99 (nearly Rs 1,240) a month on Apple‘S iOS system and Google-own AndroidMeta said in a statement.
The service, which Meta said it tested in February, follows in the footsteps of take a shot-own Snapchat as well as messaging apps telegraphy and marks the latest attempt by a social media company to diversify its revenue away from advertising.
After acquiring $44 billion (nearly Rs 3,63,300) by Musk last year, Twitter rolled out a Blue subscription service that allows people to pay for a blue checkmark that was previously limited to verified accounts of politicians, journalists and other public figures.
The initial launch of Blue Twitter in November led to an increase in the number of users impersonating celebrities and brands on the platform, which prompted the company to suspend the service and reintroduce it with colored checkmarks. different for individuals, companies and governments.
The original Meta Verified was roll out in Australia and New Zealand before reaching the US and other markets.
According to the company, subscribers will receive a badge indicating that their account has been verified with a government ID, additional protection against impersonation, direct access to customer support, and more. more visibility, according to the company.
The social media giant says the service is primarily aimed at content creators who want to expand their presence on the platform and may see adjustments after the beta.
© Thomson Reuters 2023