The first look at the May collaboration
H&M shared more details about the Mugler collaboration that will launch in May with the company, calling it a “landmark partnership” through a collection led by Mugler’s creative director Casey Cadwallader. command.
Including products for women, men and accessories, it will launch on May 11 following negotiations with the brand that began January 2022.
H&M says the new collection is “a dynamic introduction to today’s Mugler world and the fascinating ways Cadwallader has transformed and reinvented the home to make it fresh and relevant for the next generation.” new”.
That means the signature silhouettes of the Mugler – founded by the founder of the house Manfried Thierry Mugler decades ago – with key pieces including the brand’s signature bodysuits, edgy cuts and casual denim.
There will be the broad shoulders for which the brand is known, as well as a focus on the waistline, “an ode to the curves and lines of the body, a tribute to confidence”.
Combining a nod to the brand’s founder’s vision along with a modern style promoted by Cadwallader, a series of limited edition archival remakes will be included.
And the companies say that “to encapsulate the spirit of the collection and to celebrate Mugler’s long association with music, performance, theater and subculture”, a music video will also be played. action, featuring a group of rising stars.
They include Amaarae, Shygirl, Eartheater and Arca, who recorded Stardust’s 1998 dance hit. Music just got better for you in celebration of the collection.
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