The first Boodles Cheltenham Gold Cup was shown on the US national TV channel One success
Rachael Blackmore and A Plus Tard win the Boodles Cheltenham Gold Cup | Racingfotos.com
The 2022 G1 Boodles Cheltenham Gold Cup first aired on Fox Sports in the US on Friday and was billed as a “robust success”. Rachael Blackmore triumphed aboard A Plus Tard (Fr) (Kapgarde {Fr}) at Cheltenham Racecourse, and the experience impressed American television executives. Fox Sports, in partnership with HBA Media and the Racecourse Media Group, took the Racing TV feed, standing in front of Nick Luck, for an hour around the Gold Cup.
Tony Allevato, NYRA Chief Revenue Officer, who experienced the Cheltenham Festival for the first time, said, “Through our partnership with HBA Media and Racecourse Media Group, we have televised the Cheltenham Gold Cup. on Fox Sports, with 55 million homes. This is the first time the race has been shown on national television in the US.
“Fox has broadcast some of the biggest sporting events in the world, the Football World Cup, the World Series, the Superbowl – and now the Cheltenham Gold Cup. We received a lot of good feedback and it was a resounding success.
“Hopefully this is a starting point and an opportunity to educate our viewers and familiarize them with Jump racing. We aired 900 hours of racing on Fox last year, and adding Jump racing to that schedule can only be a positive.
“This is my first visit to Cheltenham. It was a major sporting event of the league. “
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This story was posted in Europe, News shared in Europe and tagged American National Television, American TV, Boodles Cheltenham Gold Cup, Cheltenham Festival, Fox Sports, NYRA, Tony Allevato.
