It seems Ferrari Purosangue is struggling with its huge success and cannot keep up with strong customer demand. With a wait time for the high-performance luxury SUV of more than two years, Ferrari has stopped taking orders for the Purosangue, Drive reported. The move comes within two and a half months after the automaker introduced the Purosangue to the world in mid-September. Just days after the launch, Ferrari’s chief commercial and marketing officer, Enrico Galliera, said. that orders for the SUV may be temporarily closed.
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That person has now told the Australian publication that Ferrari stopped taking pre-orders for the SUV due to a large backlog of orders. “It’s no secret that we’ve stopped taking orders,” Enrico said. “We have such an interest in not delivering a single vehicle. We have made a decision that we think is right for us,” Enrico said. positioning of Ferrari and model”. The production limit set by Ferrari for the Purosangue SUV added to this decision.
When introducing the car, Ferrari stated that the V12 SUV would make up no more than 20% of the Italian automaker’s annual vehicle production. This strategy has ensured that Ferrari will stay busy with a thick order book after receiving a large number of orders. The report claims that those who booked the SUV had to wait two years to get in the driver’s seat of the Purosangue. Interestingly, this could have been a counterproductive decision for Ferrari, as its Lamborghini didn’t put any production limits on the later Urus SUV, a potential Purosangue rival.
The Ferrari Purosangue is more expensive than most of its rivals. The car is priced in the UK at £ 313,120, almost double the asking price of the Lamborghini Urus. Production of the Ferrari Purosangue is expected to begin before the end of the year. Deliveries of the SUV are expected to begin in 2023.
Date of first publication: November 29, 2022, 16:26 pm IST
