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The CES tech gala looks set to shake off the economic gloom


Las Vegas' flagship CES consumer electronics show is expecting more than 100,000 attendees as it tries to regain momentum

Leading consumer electronics show CES in Las Vegas is expecting more than 100,000 participants as it tries to regain momentum after two years of a pandemic that has plagued real-world gatherings.

The epic annual CES consumer electronics show opened in Las Vegas on Thursday as the industry looks to the latest innovations to help heal the pain from the ailing global economy.

High inflation, lingering troubles in supply chains and layoffs by tech companies create a dark backdrop for the technology’s leading trade show, which is expected to see more than 100,000 attendees from around the world until Sunday.

Consumer Technology Association research director Steve Koenig reminded CES attendees that key innovations like the smartphone that first appeared at the expo have taken a hit after the recession. the last major economy more than a decade ago.

“This time around, I think the big wave of new technological change that will really tackle inflation and restore global GDP growth will come from the business side,” said Koenig in a presentation by CTA, the unit. executive CES.

These will include robots to make the workplace more efficient, at work virtual realityAccording to Koenig, autonomous vehicles such as tractors tend to run on farmland without a driver on board.

Houses and cars

CES has been around for nearly half a century, fueled by the promise of technology in companies big and small.

“Today, agriculture, construction and road construction depend less on the size of machines and more on technology, intelligence and sustainability…” John May, CEO of the appliance company agricultural giant John Deere, speaking during the opening day keynote.

Stretching from the Las Vegas convention center to the ballrooms in a series of hotels on the famous Sin City strip, CES will feature televisions, electric roller skates, self-driving baby strollers and more to attract visitors. to watch.

According to Thomas Husson, principal analyst at Forrester, although major TV manufacturers including LG, Samsung and TCL will have stunning screens, the days of CES are only focused on TVs and computers are gone. laptops and other devices.

Samsung Electronics' Bespoke Home Appliances showcased at CES in Las Vegas are part of a trend towards home appliances

Samsung Electronics’ Bespoke Home device introduced at CES in Las Vegas is part of a trend in home appliances designed to work more collaboratively and independently to make life easier.

“Now then technological innovation and embedded software everywhere, hopefully more brands will showcase innovation around tramrobotics and embedded artificial intelligence,” said Husson.

“Don’t get me wrong, we will certainly continue to see a lot of robotic toys and devices.”

However, CES is increasingly becoming a place of show Electric Car (EVs) are becoming internet-connected wheeled computers, analysts stress.

“In addition to electric vehicles, recent US legislation such as the Inflation Reduction Act (IRA) will attract more interest in sustainable innovation,” Husson said.

This is a reference to the US government’s recently approved IRA that is expected to pour hundreds of billions of dollars into it green technology and other climate-friendly projects.

“That’s definitely the area where innovation is most expected—though I’m afraid there will be too little announcement (at CES).”

Prolonged COVID

Although CES organizers say show attendance is one step closer to returning to pre-pandemic levels, there is still a lingering COVID effect.

CES, like many other trade shows, goes completely virtual in 2021, and last year the real world combined with online events that drew large crowds to Las Vegas.

TV and device manufacturers and leading artificial intelligence startups are back at CES this time around, with Meta letting anyone try out its latest virtual reality device. and Google introduced its own smart home products.

A large-screen TV with fully wireless connectivity is part of a product line showcased by South Korea-based LG at the show.

A large-screen TV with fully wireless connectivity is part of a lineup shown by South Korea-based LG at the CES consumer electronics show in Las Vegas.

Korean giant Samsung has unveiled a new line of TVs, along with built-in kitchen appliances artificial intelligence to work with other connected devices and online platforms.

LG Electronics has unveiled an OLED TV that it touts as the first wireless and voice-controlled television for the consumer market.

“The M3 comes with a separate Zero Connect box that sends video and audio signals wirelessly to LG’s cinematic 97-inch display,” the company said.

tight budget

Amid economic gloom, companies at CES looking to appeal to consumers will need to ensure prices are attractive to those already struggling with inflation and, perhaps, a bit of fatigue. have to live online during the pandemic.

The CTA estimates that spending on consumer electronics and services in the United States this year will fall to $485 billion, well below a record $512 billion in 2021.

However, while the “imminent recession and inflation will hit household budgets,” tech industry revenue is expected to remain higher than pre-pandemic figures. by association.

Many tech companies have thrived during the pandemic, hiring mass. As lifestyles began to return to normal, those companies began laying off employees and tightening budgets.

On Wednesday, online retail giant Amazon announced it would cut more than 18,000 jobs — the biggest layoff in its history. It has also been rented with speed during the pandemic

© 2023 AFP

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