Go back to 1921 when the first Gucci store opened and the birth of a legendary brand was born. However, it wasn’t until the ’40s that the now iconic bamboo handle bag appeared, starting a worldwide revolution in La Dolce Vita style. This was followed by Horsebit in the mid-50s, followed by Jackie and the Attaché. Fast-forward to the early years and it was Soho Disco that really made waves, appearing on the shoulders of every influence, celebrity and fashion editor in all the fashion capitals of the world. . Now, styles like Marmont, Dionysus, and Aphrodite are among the most popular, as are reimaginings of Jackie and Horsebit, matching the original iterations but adding twists and turns. Modern, luxurious.