“The bad blood between Canelo and GGG isn’t real,” declared the veteran combat coach

Via Reggie Luna: The late great Marvin Hagler once said; “To stay on top and stay focused, you have to have something that really motivates you.”

After handing the decision on May 7 to Dmitry Bivol, his first official loss since September 2013, Saul “Canelo” Alvarez seemed determined to avenge himself with a clear victory over arch-enemy Gennady Golovkin.

In a recent interview with TMZ Sports, the flamboyant Mexican fighter was very clear about what is driving him to win the September 17 tournament trio with GGG.

Canelo talks about Golovkin. “He’s not being honest. He pretends to be a good person, but he isn’t. He said a lot of things about me… I hated that mother for that. “

Promoter Eddie Hearn insists that Saul’s apparent hatred of his 40-year-old rival is indeed correct.

“I’ve never seen him (Alvarez) like this,” the Matchroom Sport President said in a recent interview with AB . Boxing News.

“You don’t need Canelo Alvarez to sell pay-per-view. You’ll never say to Canelo, ‘Oh, if it’s a direct confrontation, make sure you get close to him.’ He’s too big of a star for that. He is doing this from his own back. There’s something inside of him for this fight and he wants Gennady to say what he’s told the media. “

“On the one hand, Golovkin said, ‘I respect him and not about it.’ But on the other hand, look at what he has said in the past. “

So what exactly did the Kazakh native say to make Alvarez so emotional?

In a recent interview with battle scribe Kevin Iole of Yahoo! Sports, GGG provided some clarity on previous comments about Canelo.

“I stand by my word, and I take full responsibility for what I have said. But we are talking about, not some allegation, we are talking about real facts. He’s the one who tested positive. And he’s trying to come up with some excuses. He’s trying to put the blame on someone else.”

“I would say that behavior is like clown behavior. And I would say, maybe, the fact that they say, well, once or twice, or three times has tested positive, it doesn’t count. It’s still not too many times. Maybe because I’m not a member of the pajama club, they get annoyed with me.”

So is the apparent anger between Canelo and Golovkin genuine? Did Canelo merely use GGG’s words for motivation during training?

Or is it something else entirely?

Veteran combat trainer Ronnie Shields believes the “bad blood” is seen as nothing more than a promotional tool to sell the third season of Canelo vs. GGG for mainstream and casual sports audiences; a relationship without demand for several years.

“What fighter doesn’t talk messily? All are the same. It will happen. But these people are dance partners. They realize this,” Coach Shields stated in his weekly podcast on War a Week Radio.

“GGG is a really good fighter and you can’t leave him. He’s a unified middleweight champion. Canelo is a good boxer, and the current undisputed champion weighs 168 pounds, and you can’t take anything away from him. Everyone knows this, and true fans of the sport will be delighted every time these two take to the ring.”

“With their pre-match jokes, they are trying to attract non-boxing people who are interested enough to buy this fight. So you have to mess around for that to happen…it’s very simple. But in the end, these people are business partners and will make a lot of money from each other.”

Ronnie Shields has been an active member of the boxing business for five decades and has a curious point.

If Canelo really doesn’t like Golovkin, would the Mexican player give his 40-year-old rival the chance to earn another career high? Does Canelo Need Triple G To Make Millions And Sell PPV? Absolutely not. We’ve seen him fight BJ Saunders and Caleb Plant in the US market. If Canelo really doesn’t like a particular fighter, it’s hard to believe that the sport’s biggest draw would bring such a boxer a day’s multi-million dollar salary… just ask Demetrius Andrade.

Well, it’s no surprise that DAZN has claimed the rights to broadcast the third season of Alvarez vs. GGG since its debut in 2017. But fans have seen how the series unfolds in 2020 as the streaming network tries to squeeze the hands of boxing’s biggest moneymaker and promoter his at the time, Golden Boy Promotion.

Doesn’t work well for DAZN or GBP. Not only were they unable to convince Canelo to fight anyone for whom the DAZN bronze was deemed fit, but they were forced to release him from a lucrative multi-match contract due to Team Alvarez’s declared breach of contract.

Of course, DAZN is now working on boxing’s biggest draw yet again, but the per-fight licensing fee has nearly doubled and Canelo has only a contractual obligation to compete on its platform. they have until the end of December 2022.

It’s safe to assume Canelo Alvarez calls the shots at this point. He set the terms and is now the dominant party A in every negotiation, regardless of opposition.

So would Alvarez really grant a boxer he really doesn’t like the chance to make millions at his expense?

Absolutely not.

Boxing is entertainment, but first and foremost it’s a business. From now until September 17, Canelo Alvarez and Gennady Golovkin will continue to be business partners, so fans should expect plenty of strategic tit-for-tat from both parties involved.

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