Tech

The Amazon Prime Video App introduces a user-friendly interface for easy access


Amazon has begun rolling out an improved user interface for its Prime Video app with the primary goal of making it simpler for consumers to discover content.

According to an official statement by company, Main video the app will now host a simplified, more user-friendly main navigation menu for easy access to premium movies, TV shows, sports and channels.

With the improved menu, titles like The Marvelous Mrs Maisel and The Lord of the Rings: The Rings of Power Prime Video subscribers will have easy access. The new navigation menu in the living room app has also been moved to the edge of the screen for easy access.

Furthermore, the Prime Video app will launch with six main pages – Home, Store, Find, Live TV, Free with Ads, and My Content. If the visitor prefers to browse by content type or offer, there are also sub-navigation options available.

The new app also comes with a movie carousel with more impressive graphics as part of the revised user interface. For example, the ‘Top 10 Leaderboard’ will feature the most trending and trending material on Prime Video, while the ‘Super Carousel’ will feature featured titles like Amazon Originals and Exclusives.

Amazon is also making it easier for Prime Video customers to distinguish between video included with their Prime membership and must-buy content. To do this, titles now come with visual suggestions in the form of a blue checkmark icon for available content and a shopping bag icon for titles to purchase.

By selecting the My Subscriptions row at the top of the Home page, one can also watch all the videos that come with a Prime subscription.

The Find page has also been enhanced by a new user interface. Prime members can filter results by genre or 4K UHD.

According to Amazon’s statement, the new look and feel on the Prime Video apps for Fire TV, Android, and other connected living room devices has already begun rolling out, while it will soon be available for iOS and the web.




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