Fashion

That’s how Parajumpers debuted in New York


Parajumpers, an Italian luxury sportswear and sportswear brand founded in 2006, has just opened its first global flagship store in New York.

While paying homage to the adventure story’s origins in America, Parajumpers inaugurated this new store in the Soho neighborhood on November 28 and presented its full f/w 2022 collection.

The opening of this first international flagship store is part of the company’s strategy as it has identified the US as a key retail growth market due to its large, diverse and sophisticated consumer base. economic.

The flagship store will also complement the brand’s activities related to e-commerce and the national wholesale network.

As New York City is located at the confluence of fashion and commercial aesthetics, being located in the vibrant Soho area can provide Parajumbers with the right environment to expand and grow while also providing combination of modern fashion and innovative utility.

Parajumpers teamed up with Swedish architecture firm Stamuli, which also works for brands including Acne and Ganni, to design this flagship and with it the company created a concept door Orders highlight the essential elements of the brand.

The store is characterized by natural elements such as light wood, combined with industrial elements such as sprayed concrete, a combination that reflects the dual nature of the brand focused on providing protective clothing. Households can bargain in wild nature and urban environments.

Parajumpers Store, New York

Parajumpers Store, New York

Additional brand codes are reinforced throughout the store, including an orange through-wall modular grid structure, oversized nature imagery for fitting rooms and LED displays that will be continuously updated with Latest branded content. Made-in-Italy furniture, modern designed lighting and high quality finishes add sophistication to the store’s interior.

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