According to a new study by adobe (opens in a new tab) and Sales force (opens in a new tab).
According to the report of digital (opens in a new tab)physical store sales could pick up, with Walmart reporting in Q1 2022 that ecommerce Growth slowed to just 1%, but economic stress had little effect on online sales on Black Friday, Adobe announced that Americans spent $9.12 billion online on Wednesday alone. Black Six in 2022, an increase of 2.3% compared to 2021.
Salesforce, meanwhile, complain (opens in a new tab) that wages do not increase with inflation is affecting the quantity of products that people are buying. The current average order is 3.5 items, down 2% year-on-year. Even so, the average order value increased from 0.6% year-on-year.
The international impact of Black Friday
The company also claims that the price difference in the U.S. has directly impacted popular gift categories, with electronics being 34% more expensive this year and beauty products at a discount. 15% average.
While Adobe’s data only includes US spending habits during the holiday season, Salesforce can present a global picture suggesting that Black Friday may not attract much attention across the board. international.
Global Black Friday sales were up 3% year-on-year in 2022, but parts of Europe were less impressive, with UK Black Friday online sales The UK and Ireland fell 13% and the number of orders fell 11%.
TechRadar Pro recently reportAccording to delivery management company nShift, UK parcel deliveries in 2022 increased by 8% on Black Friday and 30% on Cyber Monday.
Combined with Salesforce data, this appears to reverse the US situation, with shoppers buying more but spending less.
The European picture isn’t quite as clear either, with Salesforce reporting a 12% drop in online sales from Germany and a 15% drop in order numbers.
However, Nshift reported that parcel deliveries in Denmark, for example, increased by 126% and Finland by 58%, with several other countries seeing similar increases. Although there is no data on the sales of those countries, it is clear that not every European is willing to pass up a bargain.
Salesforce found that Australians and New Zealanders felt the same way, with a drop in sales of just 1%, while orders rose by 3%. Meanwhile, Japan saw the biggest drop in growth, with online sales down 34% and order numbers down 17% compared to 2021.
It seems that the emerging enthusiasm for Black Friday and Cyber Monday deals outside the US is not because the rest of the world has grown bored with imported consumerism, but rather because they are taking a more cautious approach to unique financial challenges at this time, perhaps because Thanksgiving is a uniquely American holiday.
Businesses, too, may have decided organize their technology stack instead of investing in the new servants infrastructure for example.
