Ticketmaster has canceled sales of tickets for the US leg of Taylor Swift’s tour due to “not enough tickets in stock” to meet “extremely high demand”.
Total ticket sales for Swift The Eras Tour, her first in five years, was scheduled to open on Friday morning.
But Ticketmaster tweeted Thursday night that due to “extreme demand for the ticketing system and not enough tickets left to meet that demand,” Friday’s sale has been cancelled.
The decision came days after a pre-sale for the tour caused the website to crash, leaving many fans frustrated and unable to purchase tickets.
The ticketing company had previously asked fans on Twitter to be patient as “millions of people” tried to buy tickets during the pre-sale, causing “historically unprecedented demand”.
Swift’s fans, known as Swifties, have criticized the company on social media after the long wait and website shutdown during the pre-sale for its inaugural tour on Tuesday.
Fans said they waited in line for up to eight hours online, many finding they were too late to buy tickets, with prices ranging from $49 (£41) to $449 (£377). ) per ticket.
In a statement on Thursday, Ticketmaster said it was anticipating massive demand for tickets, adding that a record 3.5 million people had signed up as verified fans.
The company said it planned to invite 1.5 million people to participate in ticket sales for all 52 show days, including 47 sold by Ticketmaster, with the remaining 2 million placed on a waiting list.
But the plan, it said, was undermined by attacks by “bots” – automated software requests – and demand from people who had not previously signed up.
“The staggering number of bot attacks as well as uninvited fans have resulted in unprecedented traffic on our site.
site, resulting in a total of 3.5 billion system requests – four times our previous peak,” Ticketmaster said.
“Never before has the Verified Fan sale attracted so much attention – or unwanted volume.”
Ticketmaster, the company that overwhelmingly dominates the ticketing industry, has for years frustrated fans and artists with hidden fees, inflated costs, and a limited number of tickets due to pre-sale.
In a letter to Ticketmaster’s parent company Live Nation Entertainment Inc this week, Senator Amy Klobuchar expressed “grave concern about the state of competition in the ticketing industry and its harmful impact on consumers”.
Swift has not commented publicly on the matter.
The 32-year-old singer’s US tour will begin on March 18 in Glendale, Arizona and end in August.
Swift will join a number of artists on the tour including bands Paramore and Haim, and solo artists like Phoebe Bridgers.
Swift’s latest album Midnights, released in October, has hit its highest first-week album sales since Adele’s 30 was released last November.
It also took the title of most streamed album of the year in its first week of release with 72.5 million streams in seven days.