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One side, Taylor SwiftFans won’t have to sit through half a game to watch her perform. On the other hand, Taylor fans may be disappointed that she won’t be playing Super Bowl LVII’s Halftime Show on February 12. Diversity reports that three sources said Taylor, 32, will play the NFL championship game, EVERYONE reported that Taylor was not scheduled to perform. HollywoodLife Contacted Taylor’s representatives for clarification and a second source confirmed that PEOPLE The report is true. Taylor, unfortunately, did not go to Glendale, home of Super Bowl 57.
Speculation about Taylor’s involvement in The Big Game began Friday after the NFL announced that Apple Music had taken over as the main sponsor of the Halftime Show. In 2013, Taylor signed a partnership with Coca-Cola. That same year, Pepsi became the main sponsor of the Halftime Show, and there is speculation that Taylor’s deal with Coke prevented her from participating in any Pepsi-sponsored events.
The announcement of the new sponsor came at midnight on September 23, an odd time to send out any press releases. Timing has caused some fans to connect from 12:00 a.m. ET to Taylor’s Coming Midnight album.
“Music and sports hold a special place in our hearts, so we’re excited Apple Music will be part of football’s biggest music and theater scene,” said. Oliver Schusser, Apple’s vice president of Apple Music and Beats, in a statement. “We’re looking forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.”
Midnight coming on October 21, which will likely lead to a major excursion. Taylor released six albums in three years – Midnights, Evermore, Folklore, Loversand Taylor’s version of the Red and Not fear – which means she has a lot of music to perform live for her fans. Like Diversity Note, the Halftime Show is often used as a trailer for a major tour, or at the very least, as a way to lure fans into a possible show in their town. But Taylor clearly doesn’t need the biggest football game in America to announce your new one.
Another thing to consider: In 2019, the NFL signed a partnership with Jay-Z’s Roc Nation, effectively handing the mid-show dominance over to them. The partnership comes when the tournament is criticized for bad luck Colin Kaepernick due to his opposition to police brutality, and for three years the Halftime Program was noticed by Performers color: Jennifer Lopez and Shakira in 2020; Weekend in 2021; and Dr. Dre-lead to display that feature Kendrick Lamar, Snoop Dogg, Mary J. Blige, 50 Cent, Anderson .Paak and Eminem. While Taylor could easily have collaborated with many POC performers to remake her music (imagine “We Never Ever Getting Back Together” with But be careful or “Shake It Off” with Linda Lindas), looks like those collaborations will have to wait another day.
