Betting big on electric mobility, Tata Motors is preparing to offer a wide range of models at various price points as it expects its portfolio to account for more than 30% of its total sales by end of this decade. Major also aims to continue investing in new models with conventional powertrains (gasoline, diesel) and CNG as it expects demand to remain strong even after 2030.
On Tuesday, Tata Motors expand it tram domestic portfolio with the launch of the Tiago EV with introductory prices for the first 10,000 customers ranging between Rs. 8.49 to Rs. 11.79 lakh (old gallery).
The company says 2,000 units will be reserved for existing Nexon EV and Tigor EV owners.
Tiago EV is currently the most accessible passenger electric vehicle brand in the country and also the most affordable in the company’s electric vehicle lineup.
Tata Motors has sold the Tigor EV and Nexon EV in the domestic market with prices starting at Rs. 12.49 and Rs. 19.84 lakh (old gallery). With the launch of the Tiago EV, Tata Motors is expanding its domestic electric sales network to 165 cities from its current 90 locations to meet the expected increase in demand.
In conversation with PTI, Tata Motors Passenger Car CEO Shailesh Chandra said the automaker is implementing a three-pronged architectural approach for electric vehicles to deliver a portfolio of 10 products for 5 years.
The company will have products based on existing nameplates as well as all new product models to meet changing customer requirements, he added.
“We will have a product portfolio starting with the Tiago EV and extending beyond the Nexon, so we will have these ten products at different price points,” said Chandra.
There could be an electrical product between Tiago and Nexon, he suggested.
The automaker sells models like the Altroz and Punch premium hatchbacks, which fall under the Tiago and Nexon price categories.
Chandra states: “Things will come in the span of say one to two products per year.
The company expects to hit the 50,000-unit mark in total EV sales this year.
When asked about the company’s upcoming product strategy, he noted, “By the end of the decade, the government expects electric passenger vehicle sales to account for 30% of total sales. I would be above that (30%).
Last year, Tata Motors announced that it would raise $1 billion (nearly Rs 8,200) in its passenger electric vehicle (EV) business from TPG Rise Climate in exchange for a possible mandatory preferred share. converted to create a portfolio of dedicated electric and battery electric vehicles. (BEV).
“Having been a pioneer in the electric vehicle market in India, we believe the time is right to accelerate the ongoing revolution towards the future of mobility by introducing vehicles that will encourage the rapid use of electric vehicles”.
Orders for the model will open on October 10, he added, and deliveries are expected to begin in January next year.
Currently, Nexon EV sales are at 3,000-3,500 units per month while Tigor EV shipments are in the range of 1,000-13.00 units, representing about 20-25% of the total sales of both brands. brand.
The company may also consider a separate service network for upcoming electric vehicle models.
