“In line with our expansion plans and in response to the high demand for our amazing Newbie brand, we have chosen to launch Newbie in ten other countries. Our online retail launch in late April is the first step in a larger-scale launch,” Claes Meldgaard, Vice President of Sales Kappahl.
Newbie, a Swedish children’s lifestyle brand, has expanded into ten new markets. New markets for online retail are Austria, Belgium, Czechia, France, Latvia, Lithuania, Luxembourg, the Netherlands, Portugal and Slovakia. Before that, Newbie was available in Sweden, Norway, Finland, Poland, the United Kingdom and Denmark.
“So far, we have had very good feedback and warm reception in new markets, and many requests to launch Newbie in more countries. With e-commerce, we can grow our business and online presence, and we see incredible potential in both current and future markets,” Meldgaard explains.
Newbie represents a nostalgic, timeless style with a clear focus on sustainability. The soothing color palette, hand-drawn prints, and clothing are designed to be passed from child to child. Each collection is made from more sustainable materials, with all cotton being organic and largely GOTS certified. Newbie offers a full wardrobe for children aged 0-8, along with Newbie Woman and Newbie Room with stunning interior design details for nursery and children’s playrooms, Newbie said in a statement. Press Release.
“Our customers show incredible dedication. And within our #newbielovers community, the brand also has a large following outside of our existing markets. We have succeeded in creating a vital interaction with our followers in a two-way love story that always grows stronger. This makes us even more proud and excited to be able to offer our stunning brand to even more fans,” said Anne-Charlotte Lindquist, brand and classification director at Newbie.
“The next step is to analyze this launch and further develop Newbie so that the brand can be made available to even more countries in the near future,” added Meldgaard.
Fiber2 fashion news desk (RR)