Fashion

Sweden’s H&M launches new swimwear collection



H&M of Sweden has launched a new swimwear collection. H&M’s new summer swimwear line features one-piece tops, bikini tops and bottoms in bright colors, perfect for mixing and matching. Prints include a multi-color artist print along with purple, light green, dark chocolate brown, and white. Many sections also include adjustable lanyards.

The new collection has been made using materials such as recycled polyester, recycled polyamide and recycled elastane, in line with H&M’s goal of using only 100% recycled materials and being more sustainable into the world. 2030. Meanwhile, the campaign features R&B singer-songwriter Kehlani in the H&M collection. Her song ‘Tangerine’ from the new album ‘Blue Water Road’ can also be found in the campaign movie. The collection is available in stores and online on H&M’s website, the company said in a media statement.

“I’m really excited that Tangerine will be featured in H&M’s summer swimwear campaign. I like it when fashion and music have the same feeling. They help each other express their style, feelings and personality. So in the summer, I look forward to wearing bright colors from the H&M collection.” Kehlani speak.

H&M of Sweden has launched a new swimwear collection. H&M’s new summer swimwear line features one-piece tops, bikini tops and bottoms in bright colors, perfect for mixing and matching. Prints include a multi-color artist print along with purple, light green, dark chocolate brown, and white. Many sections also include adjustable lanyards.

“H&M’s swimwear collections feature vibrant colors and pieces that can be styled in a variety of ways. Bright purple, green and white are cheerful colors while the chocolate brown is a bit unexpected. We have also used more sustainable materials such as recycled polyester, recycled polyamide and recycled elastane. For the campaign, Kehlani’s song ‘Tangerine’ is just the perfect way to celebrate summer,” Karin Wiklund Heinig, parts designer at H&Mspeak.

Fiber2 fashion news desk (GK)





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