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‘Subaru can follow in Mitsubishi’s footsteps and leave the UK market’


The UK’s 2022 new car sales game is half way through, the game is proving to be a particularly grueling and painful brawl for most players. And for one or two of them, it’s potentially deadly.

Take it Mitsubishi, For example. It is still alive and working in its native Japan. But for complex reasons, it opted for voluntary euthanasia by leaving the UK market, and its sales share in 22 was officially 0.00%. Shy. I’ve always had a soft spot for Mitsu’s ‘Shoguns, 90’ Fuzzy Logic (honest) technology and more recently its once (but no longer) pioneering technology. PHEVS. It’s crazy that Mitsu registered almost 5,000 new cars to generally happy UK buyers last year, but hasn’t sold a single one here in 22 after deciding to pull the plug.

On a more positive note, from January to June 2022 compared to the same period last year, sales jumped 1,007% to newcomers. Genesis and its range starts provocatively under £40k. Think of this premium brand as Audi of Korea, while the more belligerent Seoul brothers – Hyundai and That – to be VW and Skoda of the Korean peninsula.

MG (registrations up 84% in ’22) has passed impressively and is now easily overtaking old relatives Land Rover and MINI.

Dacia (up 76%), like MG, also shows that demand for good cars, honestly at prices that private car drivers can afford is a big growth area.

Which says, Polestar (up 72%), DS (71) and Alpine (68) Not exactly making cheap cars. But most are reasonably priced and consistent – and that’s why they’re seeing good gains, despite still selling a relatively small number of cars overall. Rivals among mid-to-high mid-range companies are greedy over-priced, please note.

In terms of it, Cupra also having a stellar ’22 year thanks to a 60% jump in signups. But this has to be witnessed along with a steep 51% drop in its sibling, CHAIR. In other words, the number of registrations for little sister Cupra more than doubled, and sales for the large SEAT fell by more than half, which means that the number of cars sold will be much less.

BentleyHis Luxury SUVs and bar king, grew 48% and thus ranks as the country’s fastest-growing car manufacturer. At the other end of the scale and compare the same with likes (January-June 21 vs Jan-June 22), Jaguar Sales have plummeted 44%, while on the Land Rover side of the family they are down 37%. This means about 18,000 fewer JLR vehicles are registered in the UK this year than last year.

Surprisingly, Volkswagen with its slightly dazed and confused range, the sleepy Jeep and the even more sleepy Subaru all dropped an unhealthy 35%. I hope I’m wrong, but I’m afraid that due SubaruSmall market share of 0.07% in the UK, possibly only following in the footsteps of fellow Japanese companies Mitsubishi, Daihatsu (forced by exchange rates) and Infiniti selling slowly due to quietly withdrawing from showrooms new car. his. But no need to worry, eh! After all, they can all be brutally replaced here – by an impending flurry of new car brands from China.

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