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Streaming boosts TV leads even as Broadcast marks seasonal growth (NASDAQ:GOOG)


Re-broadcasting gains TV market share, but Streaming remains at the top

The ongoing fall TV season means broadcast TV viewing gets another boost, but that doesn’t give a real boost to streaming, which has already gained market share as a TV usage patterns for the eighth consecutive month.

Total TV viewing increased by 2.2% in October after a 2.4% increase in September – and broadcast views increased their market share, increasing to 26% of total TV usage from 24.2% the previous month , follow “meter” from Nielsen, the ratings giant’s monthly overview of TV distribution platforms.

That’s thanks to the added arrival of the new fall show alongside the ongoing football season. Overall broadcast viewing increased by 9.8%, of which sports traffic increased 19% and overall drama increased 42% month-on-month. However, broadcast viewing fell 6.2% year-on-year as part of a long-term decline.

And the Streaming Market share has grown again, but at a slower rate – to 37.3% overall, once again leading all uses. Increased market share of Cable Streaming and Streaming (which saw the pie’s share drop to 32.9% from 33.8%) and “Other” uses – a category items used heavily for video games but also for video disc viewing – have dropped. 3.8% from 5.1%.

Enlarge Share Streaming, YouTube/YouTube TV (NASDAQ:GOOG) (NASDAQ:GOOGLE) took the lead over other services (up 8.5% market share from 8.0%) after it take the top spot from Netflix (NASDAQ:NFLX) last month. For its part, Netflix has dropped to 7.2% market share from 7.3% previously.

Disney services work fine: Hulu/Hulu Live (NYSE:dis) (CMCSA) is behind Netflix, increasing its market share to 4.0% from 3.8%, while Amazon Prime Video (AMZN) dropped to 2.8% from 2.9%. And Disney+ (dis) has increased to 2.0% market share, from 1.9% the previous month. HBO Max (white blood cells) down to 1.1% from 1.3% and the ad-supported free channel Pluto (PARA) (PARAA) fell to 0.9% from 1.0% in the previous month.

“Other Streaming” (includes smaller services like Crackle (CSSE) as well as linear streamers like Spectrum (CHAPTER), DirecTV and Sling TV (DISH)) increased its market share again, to 10.8% from 10.7%.

Switch to weekly streaming ratings, while Netflix (NFLX) may be slowly giving up market share to its competitors, but overall it still dominates with the most watched shows. Viewers (NFLX) repeats on top of the most recent weekly chart (October 17 to 23), with 2.595 billion minutes of streaming, an easier winner School of Good and Evil (NFLX), with 1,058B minutes and HBO Max’s (white blood cells) dragon house, boosted by the release of the season finale in third place and 1.013 billion minutes of streaming.

dragon competitor The Lord of the Rings: The Rings of Power (AMZN), which had ended a week earlier, had dropped out of the top 10.

Rounding out that top 10 are seven other Netflix titles: 4th place, Sinner, 935M minutes; 5, Black list, 807M minutes; Number 6, NCIS, 796M minutes; number 7, Gilmore girl, 792M minutes; 8, CoComon, 757M minutes; number 9, Love is blind, 683M minutes; and number 10, Unsolved mystery, 672M minutes.

(Nielsen’s streaming ratings now combine viewing from seven major streamers: Amazon Prime Video (AMZN), AppleTV+ (AAPL), Disney+ (dis), HBO Max (white blood cells), Hulu (dis) (CMCSA), Netflix (NFLX) and the Peacock (CMCSA).)

Pay TV Distributor: Comcast (CMCSA), Regulations (CHAPTER), Food Network (DISH), Verizon FiOS (VZ), Optimization/Sudden Link (TO US), Atlantic Broadband (OTCPK:CGEAF), Sparklight (CABO).

Relevant local broadcast codes: Nexstar Media Group (NXST), Sinclair Broadcasting Team (SBHOLD), Gray TV (GTN), Tegna (TGNA), EW code snippet (SSP). National TV station: ABC (dis), NBC (CMCSA), CBS (PARA) (PARAA), fox (FOOD) (FOXA). And some ad tech names associated with connected TVs: Trading Desk (TTD), Magnit (MGNI), PubMatic (PUBM), criteria (CRTO), Roku (ROKU).

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