Tech

Straps for Apple’s newest Pride Edition Watch include a mark of the company’s history


With the start of June one week from now, Apple will two straps New Pride themed watch. The first one is the classic corporate focus sport loop style. The gradient design incorporates the iconic rainbow colors seen on many of the Pride flags with the addition of light blue, pink, white, brown and black. The first three colors represent transgender and non-binary individuals, with the latter two representing the Black and Latino communities.

The band also includes a nod to the company’s history. Apple has adopted a new weaving process to remove some of the loops of the band’s weave. This technique creates a two-tone effect that the company used to include “Pride” on the outward facing portion of the band. The word is written in a cursive style similar to the one the company used for its signature Macintosh greeting in 1984.

There’s also a new one Nike Pride Edition Sport Loop. It features the original rainbow colors in between the black stripes. It also comes with a matching Nike Bounce face. Both bands are available to purchase for $49 starting today from Apple’s website, with retail likely to follow on May 26. Apple has also released a Pride Threads watch face . It is available on Apple Watch Series 4 and later models with watchOS 8.6 installed. “This new watch face combines colors to represent the strength and mutual support of the LGBTQ+ movement,” according to Apple. The threads of the watch face move when you turn the wearable’s digital crown, touch the screen, or raise your wrist to wake the screen.

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