Nike’s basketball-focused Jordan brand recently unveiled the Jordan World of Flight Milan, the first of its kind to feature Jordan brand footwear and apparel for men, women, and children.
Located at Via Torino 21 in Milan, the 363-square-foot store is rooted in the surrounding community with strong connections to local artists and creators as well as basketball culture.
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The store invites the community to experience the Jordan brand by providing access to the latest products and customizable product offerings, convenient digital pickup projects, and exclusive events. Nike membership like an enhanced SNKRS pickup experience.
The store’s design features are geared toward Jordan’s consumers, including a Member Lounge for connectivity and activation.
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“The opening of Jordan World of Flight is a really exciting milestone for Jordan Brand,” said Craig Williams, President, Jordan Brand.
“With World of Flight, we’re introducing a destination focused on our basketball heritage and culture. This new retail experience helps us continue to grow as a brand and grow. strengthen connections with consumers,” he added.
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Local materials were used as part of the store’s construction, and local artists created artwork and murals throughout the store to tell stories about the teams and basketball courts. local, surrounding communities, as well as Jordanian folklore and connections to Milan and Italy. One of those artists is Stefano Summo, an Italian illustrator whose love for hip-hop, cinema and sports inspired the work shown in the door.
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The store will also feature work by photographer Tom D. Morgan in London and Paris. A Jordan fan since the mid-90s, he worked on his “Environment” project for Nike in ten cities across Europe, showcasing and documenting local sports arenas as well as honor the community around them.
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