Tech

Stellantis pauses paid ads on Twitter after Elon Musk takes over


Stellantis said on Monday that it is pausing all paid promotional posts on Twitter to wait and see what the platform will look like under the leadership of new owner Elon Musk. “We are pausing paid promotional posts until we have a better understanding of the future of the platform under its new leadership,” the automaker said of Twitter in a statement to Reuters. . Stellantis was formed from the merger of Fiat Chrysler and Peugeot manufacturer PSA.

Musk said Twitter has suffered a “huge” drop in revenue since he took power 10 days ago.

Twitter did not immediately respond to a request for comment.

Stellantis joins several major companies that have stopped advertising on Twitter, including United Airlines, General Millsluxury car company Audi of Americaand Synthetic engine.

Gilead Sciences Inc said earlier on Monday the company and its Kite unit were in the “process of pausing advertising” on Twitter.

Last week, Volkswagen speak it asked its brands to pause paid advertising on Twitter until further notice after Elon Musk took over the social media platform. “We are closely monitoring the situation and will decide on the next steps depending on its development,” the leading European car manufacturer said in a statement.

Opinions of Volkswagen The group, which includes the VW, Seat, Cupra, Audi, Lamborghini, Bentley, Ducati and Porsche brands, echoed similar comments from other companies, including GM and General Mills.

Earlier this month, Musk tweeted that the company would form a content moderation committee “with diverse views.” Musk said there will be no major decisions on content or account recovery before the panel convenes.

In May, the self-described “free speech expert” said he would reverse Twitter’s ban on former US President Donald Trump, who was removed from the blog in January last year because risk inciting further violence after the storm in the US Capitol. .

© Thomson Reuters 2022


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