Starbucks thinks you’ll want to collect NFTs to earn rewards

Starbucks is jumping on the Web3 campaign. On Monday, the company detailed an upcoming extension to the popular rewards program that will allow customers to collect NFT. You can guess where this is going. Each NFT will be worth points based on its rarity, and as you earn more tokens you will unlock new experience rewards. Those things could include making virtual martinis, invitations to events at Starbucks Reserve Roasteries, and a trip to Costa Rica to visit one of the company’s coffee suppliers.

There will be a number of ways to collect tokens, which Starbucks has called “digital collectible stamps”. By completing “journeys” – essentially games and puzzles – you will earn “journey stamps”. Naturally, Starbucks will also let you skip all of that and purchase “limited edition stamps” directly through the Starbucks Odyssey website. You won’t even need any crypto in that case, with the company accepting credit cards. If you’re concerned about the potential environmental impact of Starbucks adding a Web3 component to its rewards program, the company says Odyssey will use a proof-of-stake blockchain built by Polygon.

“Our vision is to create a place where our digital community can come together to drink coffee, participate in enriching experiences, and celebrate Starbucks’ legacy and future,” said Brady Brewer. , said Starbucks executive vice president and chief marketing officer. Starbucks employees and Rewards members can join the waitlist to try Odyssey later this year.

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