Starbucks is full of energy for its future
Picture Starbucks painted with future bartenders, like the smiling, stylish George Jetsons in green jackets concocting elaborate drinks with the push of a button that their customers order and bar. remote billing, take their drinks away without ever having to set foot in a coffee shop. Investors were intrigued but not completely convinced.
As Interim CEO Howard Schultz preparing to depart the coffee chain for the third time, he and his staff hold a one-day presentation to show how they’ll use Starbucks’ technology and management magic to tackle the high costs, which frustrate workers and customers with their increasingly complex types of caffeine and sugar. Much of that has happened with mobile ordering and payments now in a quarter of all purchases in the United States — more than double the rate in 2018 — and redirects account for nearly half of all sales. sales in the United States.