Summer is quickly coming to an end and with colder weather, class bells ringing, lockers slamming, and a buzz (with a bit of dread) as the new school year begins. While the experience for students is different across the country, there seems to be one thing in common: quantity Spray field backpacks roaming the halls. With its trademark shark mouth, Sprayground has blended practicality with fashion, creating an exciting brand that has been certified and is still in high demand. And that can be seen in the brand’s pop-up store in Times Square. “It’s been amazing to be back in the city where our journey began,” says Sprayground founder and creative director David BenDavid tell HollywoodLife ONLY.
“We just celebrated our 12th anniversary, so it just makes sense to open our biggest pop-up store here,” BenDavid said of the NYC pop-up store. Located at 200 West 42s Street in Times Square, the pop-up store runs until September 5, culminating in a catwalk show during New York Fashion Week on September 8. Until then, fans can drop by to check out the latest collections and check out the giant cherry red T-Rex model with a belly full of backpacks. “We’ve worked incredibly hard to give our fans the most immersive experience ever with this store,” said BenDavid. HollywoodLife. “Sprayground is known for breaking boundaries, so we knew we had to create something special that we’ve never done before, and that’s what this new pop-up is all about. .”
David BenDavid – no stranger to music – knows that his brand goes hand in hand with street culture and pop culture. In an EXCLUSIVE interview, he shares why the franchise is upping its game with more online game collaborations, what the next decade holds for Sprayground – and he offers EXCLUSIVE playlists of songs that will help any student get ready for the new school year.
HollywoodLife: Who came up with the idea of having a bright red Tyrannosaurus skeleton filled with a Sprayground bag? And will it go into your lobby when the store is closed?
David BenDavid: With this pop-up, we wanted to guide fans through the past, present and future, and what better way to represent the past than with the iconic T-Rex structure ? Both kids and adults love it! After the pop-up, we are teleporting the Tyrannosaurus rex back to the Jurassic, AKA, my garden.
Pop-up experience celebrating the new Back To School collection. What is the vision behind this new collection?
This new collection is just pure artistic madness in the most creative and honest way possible; Each bag has its own story that makes it unique. We’ve included never-before-seen designs, new patterns, monograms and re-imagined styles overloaded with our swag; and fans are loving it!
What would you say the current tastes of the current generation are? What would you say GenZ has the opposite opinion of Millennials? What In and what? outsideif you can tell?
We’ve also seen an uptick in game collaboration, and one not to be missed this year is Call of Duty Member Collection. We have duffles, backpacks, t-shirts, bears and even a gaming chair! The game world is constantly evolving and growing. We also have a great partnership with Fortnite, League of Legendsand Street fighter This year; They have been a huge success for us and fans keep asking for more.
I see GenZs and Millennials collecting our designs, and that’s the magic of Sprayground. We design for everyone, whatever your personal style, we have something that will help you express yourself.
Sprayground has already entered its second decade. The brand has become synonymous with backpacks and has since expanded into luggage and handbags. Where do you see Sprayground going next? Do you see it developing more or improving itself, so that it stays at the cutting edge of backpack/luggage fashion?
Thank you! It has been an amazing journey, and I couldn’t have been more fortunate. We have so many pleasant surprises on their way, we have no plans to stop! We are currently working on footwear. Fans have been asking for shoes to match their backpacks – it’s the product! We also want to do something in space, so keep an eye out for surprises!