Fashion

Spanish brand Zara launches Lime Glam super product for metaverse


Spain-based Zara has announced the launch of Lime Glam Spring-Summer 2022, the company’s first solo megahit, designed to be worn both inside and outside the virtual world. Virtual pieces of the limited edition capsule were made available on Zepeto, a social app that allows users to create 3D animated versions of themselves.

This compartment includes clothing, accessories and make-up along with three digital items – walls, floors and photo booths – created to enhance the entire experience.

“This project reflects a new way of thinking, a community geared towards pushing boundaries and embracing their unique identities and personalities. Lime Glam is able to create a unique experience with fashion, both in the physical world and within the Zepeto universe,” the company says on its website.

Spain-based Zara has announced the launch of Lime Glam Metacollection Spring-Summer 2022, the company’s first solo megahit, designed to be worn both in and out of the virtual world. Virtual pieces of the limited edition capsule were made available on Zepeto, a social app that allows users to create 3D animated versions of themselves.

Fiber2 Fashion News Desk (KD)





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