Microsoft seems to be becoming more aggressive with its efforts to get users to switch to its Edge browser.
According to the report of neowin, after updating your browser, Microsoft Edge will prompt you with a full-page ad that says: “Welcome back, we have new things for you to discover.” And since the page takes up the title bar, you can’t ‘X’ out of the page either. You must click the “Start” button at the bottom of the page to continue.
From there, it takes you to another page, which is another full-screen ad for Edge that tries to convince you to make it your default browser. This time, you can uncheck the box at the bottom that says “Use Microsoft recommended browser settings,” then click the “Save and continue” box below it.
Then you finally arrive at the page thanking you for updating Edge to the latest version, indicating that this whole process can happen after each update rather than after a fresh install or launch first operating system. There’s a chance that the frequency of this process could be faulty, but it’s hard to say due to Microsoft’s own history on the matter.
Microsoft needs to do better
Microsoft Edge is not a bad web browser. Unlike Internet Explorer, which is especially buggy and dangerous Microsoft is thankfully retiredEdge is more secure, faster, and in some respects even better than Google Chrome (for example, it doesn’t eat as much memory as Chrome).
Still, trying to move people away from Chrome is a daunting task, especially considering the second browser’s current market share. Not to mention that Chrome recently stole one of Edge’s best features. And while I understand that Microsoft is hungry for a bigger slice of the pie, forcing users to post ads is not the way to go.
Edge has a lot to offer beyond its usual out-of-the-box performance like online shopping features, excellent Collections features, accessibility features including Read Aloud, and a visually pleasing layout. Beauty. Not to mention that it also features Video Super Resolution (VSR), which will allow you to Upgrading low resolution online videoand its ChatGPT . Tool.
So, instead of pushing full-page ads, which inevitably have the potential to deter anyone from using the browser, Microsoft needs to promote it better by communicating all of its benefits. Because as of now, those ads tell you nothing about Edge other than that it’s new and, more importantly, give you no incentive to switch to it.
Gathered together, Microsoft.
