Sony ‘not happy’ with Microsoft’s Call of Duty offer, here’s why

Microsoft struggled to get $68.7 billion Activision Blizzard Transactions are approved by multiple regulatory authorities over a period of time. The company’s game director, Phil Spencer also recently revealed that Microsoft will keep Call of Duty on PlayStation for “a few more years” beyond the existing marketing agreement Sony yes with Activision. However, Sony was unimpressed with the Redmond giant’s offer and labeled it “insufficient on many levels”.
Why is Sony ‘not satisfied’ with the offer
PlayStation Director Jim Ryan explained that Microsoft has offered Call of Duty to remain on PlayStation for three years after the current agreement between Activision and Sony ends, in a statement to Games Industry.biz.
Ryan even mentioned that Microsoft’s proposal is “insufficient on many levels”, after the title has been on PlayStation for nearly 20 years. He even added that Microsoft did not take into account the impact of this decision on Sony gamers. The company wanted to ensure that PlayStation gamers received the highest quality Call of Duty experience, and Microsoft’s proposal undermined its principles.

Sony’s marketing agreement for the Call of Duty franchise is due to expire in 2024, and Microsoft has offered to extend it only until 2027. Phil Spencer has stated that Microsoft’s offer “goes well beyond our usual deals.” gaming industry,” however, did not seem to be enough to assuage Sony’s concerns about the franchise.
Why is it such a big deal for both companies
Microsoft and Sony have disputed the importance of the Call of Duty franchise in documents they have submitted to Brazil’s governing body of Brazil’s Administrative Council for Economic Defense (CADE).
Sony claims that Activision’s Call of Duty stands out “as a category of its own games” and that it will be difficult for other developers to create a franchise that can compete with it. While Microsoft tries to prove that the franchise is not as important as Sony is claiming.

However, Mcirosoft may need to give more assurances to Sony about the future of Call of Duty, especially as the franchise is being hit by regulators in several countries including – UK, Europe , the US and other countries test because of competition concerns.
In addition, the UK’s Competition and Markets Authority (CMA) is also investigating Microsoft’s Activision Blizzard deal more closely. The CMA has the ability to appoint an independent panel to determine the risk of Microsoft harming rivals (economically) by controlling games like – Call of Duty and World of Warcraft, reports The Verge.