Sky announces extension of multi-year broadcasting partnership with Formula 1; Sky Sports will remain the exclusive home of F1 in the UK and Ireland until 2029, while Sky Deutschland and Sky Italia will retain the rights until 2027 with greater exclusivity.
Last Updated: 30/09/22 10:19 am
Sky Sports will remain the exclusive home of Formula 1 in the UK and Ireland until 2029 after Sky expands its partnership with the sport.
The multi-year extension also confirms Sky as the official F1 broadcaster in all Sky markets, with Sky Italia and Sky Deutschland, Austria and Switzerland retaining the rights until the end of 2027 with greater exclusivity. .
As part of award-winning coverage, all races, qualifiers and practice sessions will continue to be streamed exclusively on Sky Sports F1, while national races and all other race highlights will be shared for free.
Ultra HD coverage of every race is also available on Sky Q and Sky Glass.
Stefano Domenicali, President and CEO of Formula 1, said: “We are extremely proud of our long-term partnership with Sky and we are pleased to announce that we will continue to work. together until 2029, a very important commitment from Sky.
“Since the beginning of our relationship in 2012, we have both tried to bring the excitement, emotion and drama of Formula 1 to our traditional fans at the same time. attract new and more diverse audiences.
“Formula 1 has seen tremendous growth in recent years and I can’t think of a better partner to continue reaching our fans with dedicated, dedicated coverage. professional and specialized.
“Sky not only gives fans live coverage, but also the range of access and behind-the-scenes content that brings F1 to life. We’re incredibly excited about the future of the partnership. Formula 1’s work and journey”
The new deal – by midway through the record-breaking 2022 season with millions of new viewers – builds on the success of Sky Sports F1 since launching the channel in 2012.
Stephen van Rooyen, Executive Vice President and CEO, Sky UK and Europe, said: “Every race. Every moment. Every twist. All that only exists on Sky for years to come!
“Formula 1 continues to break records on Sky, with millions more views than ever before across our markets, fueled by new young and female fans, which is great for the sport.” More than 80 countries will continue to enjoy our world-class content and analysis of one of the most exhilarating sports in the world.”
Since it first aired Formula 1 10 years ago, Sky Sports has covered the sport extensively for its viewers, like never before in the history of television. Earlier this year, Sky Sports and F1 were awarded the BAFTA for their coverage of the dramatic 2021 Abu Dhabi Grand Prix.
Sky Sports F1 will continue to be the only dedicated channel broadcasting motorsport in each of Sky’s markets, and the broadcaster’s best commentary will continue to be available in more than 80 markets. As part of this deal, Formula 2, Formula 3 and the Porsche Super Cup will also continue to be shown on Sky Sports F1.
Through the partnership, Sky’s platforms are helping Formula 1 reach new audiences with its coverage, with more women watching than ever before this season and with a younger audience. previous seasons across most of Sky’s markets.
The 2022 season broke viewing records, with an average viewership of 1.7 million, up 60% since the UK exclusive deal began in 2019, with 4.3 million new viewers. for Sky Sports F1.
Meanwhile, of the 5 most watched races ever in Sky Sports F1 history, 4 have taken place this year.