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Skoda becomes the latest brand to simplify its logo

Render image from the new Skoda on the front of a concept car.

According to Skoda, letters are more beautiful than pictures.
Picture: Skoda

I don’t know if you’ve heard, but car companies are all about simplifying things these days. The concept cars all have a minimalist design with a boxy shape, a stripped-down interior, and even a simplified logo. And follow in the footsteps of Nissan and VWSkoda has become the latest automaker to roll out a new visual identity.

Based on Autocar in the UK, Skoda will stop sticking its old badge on cars. Instead, from 2024 on, all new Skoda vehicles will carry a sign of the new word luxury, starting with The company’s new Skoda Superb and Skoda Kodiaq models. This will come with an updated logo, which will only be used “for digital and media purposes”. Based on Autocar:

“The next generation of Skoda vehicles will not be adorned with the emblem, the company has confirmed, with only a new wordmark being used instead.

“Revealing its new logo – the eighth iteration – along with the new Modern Solid design language, the Czech company confirms that two versions have been created: an update that takes the classic logo and a wordmark. .”

Green rendering of the new Skoda logo

Last year, too, the 3D logo, honey.
Picture: Skoda

The new logo is a flat 2D reinterpretation of the brand’s coat of arms. This is also the eighth generation of the company’s logo. Skoda also has lost the independent accent that traditionally sits above the ‘S’. Instead, it was incorporated into the design by the split at the beginning of the first letter.

Based on Autocarthis was an attempt to “keep the accent while eliminating the confusion they believe it creates among non-Czech-speaking customers.”

The new word was introduced in Skoda’s new Vision 7S design study. The all-electric concept car is said to embody the company’s next-generation design language, includes updated user interface combined with a new ‘T’-shaped headlight strip.

Render image of the new Skoda 7S concept.

The Skoda 7S offers a glimpse of what’s to come.
Picture: Skoda

Along with the unveiling of the concept car, Skoda also announced further investment in the electrification of its product line. This includes an additional €5.6 billion investment in e-mobility, which will help fund the release of three new electric vehicles “as early as 2026.”

By 2030, the brand says more than 70% of its sales in Europe will be all-electric models.

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