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Skoda Auto Volkswagen India to sell more than 10,000 cars by 2022, up 86%


Skoda Auto Volkswagen Pvt. Ltd. (SAVWIPL) The group consists of five brands – Skoda Auto, Volkswagen, Porsche, Lamborghini and Audi, having sold more than a thousand units by 2022, the company announced. The automaker sold a total of 101,270 units in the last calendar year, while exports totaled 33,397 units. The company registered 86% year-over-year growth over 2021.

Via:
Car table HT

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Update on:
Jan 04, 2023, 12:57 ONLY

The cars made in India under the India 2.0 strategy have been accepted by the market and are also being exported
The cars made in India under the India 2.0 strategy have been accepted by the market and are also being exported

The manufacturer’s product attack strategy has worked well as it has brought in large numbers of brands with more than 20 models sold in India. Both Skoda and Volkswagen introduced models made in India last year based on the MQB A0 IN platform. The new product line includes Volkswagen Taigun and Virtus, Skoda Kushaq and Slavia, which have been well accepted in the market.

Also read: Skoda Auto records 125% growth in 2022, becoming the biggest year in India

Volkswagen Taigun, Virtus and Skoda Kushaq, Slavia are the growth drivers of the brand under the India 2.0 strategy

Volkswagen Taigun, Virtus and Skoda Kushaq, Slavia are the growth drivers of the brand under the India 2.0 strategy (HT Auto/Sabyasachi Dasgupta)

Speaking about the group’s performance, Piyush Arora, CEO and CEO – SAVWIPL, said: “We have much to be proud of in 2022. Substantial growth across Brands Our strong demand and record sales are testament to the success story we have scripted. While challenges around chip shortages are ongoing and input costs are increasing, we have successfully recalibrated, acting quickly and quickly to minimize the impact of these issues. Our made-in-India models are rapidly gaining popularity and recognition for their world-class quality, robustness and stylish styling, and have opened up new customer segments. new products and markets for us. India is one of the group’s key markets and will continue to make a strong contribution to our global operations.”

“We are committed to India and will increase our customer focus with an attractive portfolio of models across segments, a focus on safety and dynamics as well as a consistent effort to optimize total cost of ownership. Our growth levers are in place and we are confident that we will continue to build this momentum with the right mix of products, technologies and growing footprint. He added: “We are fully poised to move up this growth trajectory with a clear focus on creating value for our customers and stakeholders.

Also read: Volkswagen India to grow sales by 58% by 2022

Audi had a pretty successful year with 27% growth in CY2022, while Porsche & Lamborghini also posted double-digit growth in volume.

Audi had a pretty successful year with 27% growth in CY2022, while Porsche & Lamborghini also posted double-digit growth in volume.

“The past twelve months have been quite rewarding,” said Christian Cahn von Seelen, Managing Director – Sales & Marketing Group, SAVWIPL. For VW and Skoda, 2022 sees us roll out our complete India 2.0 portfolio, with both brands posting significant sales growth. Audi shows solid performance in terms of numbers. Our sports car and super sports car brands – Porsche and Lamborghini are expanding to new heights, with an exciting portfolio of unique vehicles, exciting experiences and excited customers around India. Our luxury electric vehicles, the Audi e-tron and the Porsche Taycan have gained considerable traction in the market. We continue to work tirelessly to create powerful, safe and desirable cars. With more than 40 standard active and passive safety features and a range of cutting-edge technologies, our vehicles offer the most advanced equipment to enhance safety and the driving experience for our customers. .”

Virtus and Slavia have rejuvenated the sedan segment in general with a strong welcome, while Indian-made models are also being exported globally. In fact, SAVWIPL says about 25% of its suppliers currently export to the group globally. Exports have also increased last year, with facilities in India shipping models to 44 foreign markets. SAVWIPL will also play an important role in the brand’s entry into Vietnam from 2024 onwards. Furthermore, the SAVWIPL Group has reached the 1.5 million unit mark by 2022.

Furthermore, individual automakers had a strong year in 2022. Volkswagen sales rose 58%, the brand’s highest level in five years. Meanwhile, Skoda Auto recorded a growth of 125%, making 2022 the most successful year in India to date. Lamborghini and Porsche all recorded double-digit growth last year. Audi 4,187 units in 2022, seeing a healthy 27% growth year-on-year.

Date of first publication: 12:57 pm January 4, 2023 IST

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