Decorated with the brand’s Spring floral print, the booth will display the icons of the season: a candy-colored Koa shoulder bag and fun lace-up Alex sandals. Exploreable avatars pop up to watch Spring 2022 campaign videos and try on digital wearables just like a physical store experience. Charles & Keith says guests can also visit the company’s official e-commerce channel to purchase the actual products their avatars are wearing.
“To kick off MVFW, Charles & Keith will welcome the first 1,000 avatars to visit the booth with free Koa bags and Alex slippers. Back in the real world, twenty exclusive micro Koa bags are also available for pick up. Guests simply need to take a screenshot of their profile at the Charles & Keith booth and post it on Instagram or Twitter for a chance to win the limited edition accessory,” the statement added.
Fashion brand Charles & Keith will participate in the first ever Metaverse Fashion Week (MVFW) starting today in Decentraland. The brand has also launched cryptocurrency as a payment method on its e-commerce site – the first Singaporean fashion label to do so. Its stall located in a luxury market will remain open to the public in the metaverse until April
Charles & Keith is also the first Singaporean fashion brand to offer cryptocurrency as a transaction method on its e-commerce platform. This new service caters to e-commerce customers who own cryptocurrencies and are looking for additional channels where they can purchase goods and services using their investments.
The brand has partnered with TripleA, a crypto payment platform licensed by the Monetary Authority of Singapore and registered with FinCEN, to explore the use of cryptocurrencies as a daily payment mechanism on the platform. its official. Accepted coins include popular digital currencies Bitcoin, Ethereum and Tether USDT.
The initiative marks the brand’s first foray into digital currency and will be rolled out in Singapore, the US, Australia, Canada, Malaysia, the UK and the EU in its first phase of launch. in the first half of 2022.
Fiber2 Fashion News Desk (KD)
