Simpli Namdhari’s opens first flagship store in Hyderabad

FMCG retailer Simpli Namdhari’s has opened its first flagship store in Hyderabad. The new 11,000-square-foot store is located in the city’s Banjara Hills district.

Simpli Namdhari’s new Hyderabad store marks the business’s transformation towards expansion from the local retail market to the national retail market, Simpli Namdhari’s announced in a press release on May 20. 3. The store has a full range of multi-brand products, from personal care and cosmetics to vegetarian groceries and home appliances.

“With the launch of our flagship store in Hyderabad, Namdhari plans to bring the concept from seed to plate to the city,” said Gurmukh Roopra, CEO of Namdhari Group. “This brand has a history of more than 30 years and is well known in the agribusiness sector. It is this experience and expertise that we tap into all of our businesses. The majority of the vegetables and fruits we sell are produced under our control using both traditional and high-tech farming methods to ensure we deliver safe products. safe for human consumption and without residue. We want to focus on building a portfolio of differentiated products, bringing our fresh produce to the city, and delivering quality experiences that keep our customers coming back for more. We want to grow from a regional brand to a national brand and the Hyderabad market is a key part of this growth strategy.”

Simpli Namdhari works with farmers at the grassroots level to get produce to its stores and monitors every touchpoint to ensure quality. The new store is dedicated to segments for different product lines and has a segment for beauty products. The shop also has a ‘Simpli Good Food’ cafe where shoppers can sit and dine.

The business plans to open three to five more stores in Hyderabad by the end of 2024. Over the next 24 months, Namdhari’s Group is expected to generate between Rs 30 billion and Rs 50 billion in revenue, boosted. by continued expansion.