Shein calls for young designers
January 26, 2023
Criticized for lack of transparency and fast-changing fast fashion, Chinese e-tailer Shein is continuing the program to support young fashion designers. Launched in 2021, the Shein X project will return for another round in 2023. The company is calling for creative talent to get support from the online retail giant.
Shein provides guidance to emerging designers in product development, manufacturing, and marketing through consulting sessions, masterclasses, and a dedicated website. The company sponsors the production of clothes by young designers, which are then sold on the platform and then pay them a commission on sales. Participants also retain the rights to their designs.
By 2023, the company hopes to attract thousands of new talent. “New designers will have unique opportunities to collaborate with world-renowned players, participate in exclusive events and travel the world for business,” Shein promises. This January, the site will partner with the Graduate Fashion Foundation to host a contest. The winner will take part in a fashion show hosted by Shein in Paris next June.
In a press release, the company claims to have invested $55 million in the Shein X project over the past two years, including $5.37 million in commissions. From seven designers at launch, nearly 3,000 were supported worldwide, representing 25,000 products sold.
Launched in 2008, the e-retailer is currently in talks to raise up to three billion dollars, according to the Financial Times, its valuation is at 64 billion dollars (a third less than the valuation realized). present in mid-2022). Its revenue in 2021 will reach about 100 billion yuan ($15.7 billion).
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