Shah Rukh Khan reacts to social media negativity at KIFF opening amid boycott ‘Pathaan’ trend | Bengali Movie News

However, contrary to the belief that the spread of social media will negatively affect cinema, Bollywood icon feels that cinema is even more important now. Social media is often driven by a certain narrow vision that limits human nature to itself. And somewhere, negativity increases consumption on social networks, and therefore also increases its commercial value. Such pursuits envelop the collective narrative, making it divisive and destructive.”
He concluded his speech saying that cinema exposes the vulnerability of human nature by telling stories in their simplest form as they are lived. It allows us to understand each other better. In a way, it is best to maintain a narrative of collective rebuttal that speaks to the broader nature of humanity. The famous actor also addressed the cinematic narrative that brings to mind humanity’s immense capacity for compassion, solidarity, and brotherhood.
For those who don’t know, Shah Rukh Khan’s strong message on social media comes amid controversy surrounding his upcoming movie ‘Pathaan’. It all started after the release of the first song of the film, ‘Besharam Rang’ by SRK himself and Deepika Padukone.