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Sega and Tencent will not attend E3



E3 is losing two more exhibitors, Sega and Tencent. With Ubisoft’s Recent Announcement it is skipping the event, along with other publishers like Nintendo, Sony and Microsoft say they are also out, the general condition of E3 is in doubt.

This information comes through a IGN report, with many industry sources also expressing confusion over exactly what’s going on at E3. Sources said there has been a “significant lack of communication” from the ReedPop and ESA organizers, and that they “certainly haven’t heard of anyone else planning to attend.”

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While only Tencent and Sega have confirmed to IGN that they will skip the event, the publication said it understands there are other companies also not attending that have yet to announce announcements. “After careful consideration, we have decided not to participate in E3 2023 as an exhibitor,” Sega told IGN. “We look forward to sharing more information on both announced and unannounced projects in the future.”

According to IGN, event company ReedPop will also have an internal reshuffle next month, with company president Lance Fensterman leaving and vice president Michael Kisken taking over his role.

E3 2023 is supposed to mark the return of the iconic industry event after four years, but there seems to be significant industry concern about whether E3 will continue. ReedPop and ESA did not respond to IGN’s request for comment, nor have they made any official announcements with more information on what to expect at E3.

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