Samsung stopped shipping its products to Russia after the country invaded Ukraine, the company said Bloomberg News. The tech giant said it was monitoring the “complicated situation” and was donating $6 million, including $1 million in consumer electronics, to humanitarian efforts in Ukraine. According to the announcement, the shipment suspension affects all Samsung products, including its smartphones, chips and other consumer electronics.
By stopping the export of its products to Russia, Samsung has joined a growing list of companies that are suspending the sale of products and services in the country. Apple pause All product sales in response to the invasion and upon receipt request from Deputy Prime Minister of Ukraine Mykhailo Fedorov. The company also restricted Apple Pay, pulled apps for Russian state-backed media from its stores, and disabled traffic data for Maps in Ukraine to avoid putting citizens at risk. dangerous. Microsoft ban all sales of new products and services in Russia.
The Korean tech giant is the top smartphone brand in the country and has 30% market share, according to Counterpoint Research data. This is much higher than Apple’s 13% market share, as of Q4 2021. In addition, Samsung has a TV factory in Russia, although it is unclear whether it will stop production at the factory or not. are not.
The decision to halt shipments to Russia came after Fedorov sent Jong Hee Han, CEO of Samsung’s SET division, a letter similar to the one he sent Tim Cook. In it, he asked the Korean tech giant to stop supplying its products to the country, as well as block Samsung Pay, Samsung Galaxy Store and Samsung Shop.
Equal Bloomberg note, Korean smartphone is a exemption for the recent export ban imposed of the United States government. But even if Samsung wants to continue shipping products to Russia, it will have difficulty sending products back home as airlines and shipping services suspend their operations in the region.
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