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Sainsbury’s axes advert after online backlash over women’s safety | UK News



Sainsbury’s has apologized for a clothing ad that was heavily criticized online for appearing to ignore women’s safety.

The supermarket said it had removed a poster in the store that showed a woman in a £24 wrap dress and read “For a walk in the park or a walk after dark”.

Social media users pointed out that walking in the dark has been shown to be dangerous and fatal for women in the past.

In a viral tweet, which has been viewed more than two million times, Nathalie Gordon wrote: “If you are someone who likes to walk/walk at night and feel safe doing so, I’m really happy for you. .

“But please don’t go with people who don’t feel the same way.”

She continued: “There are tons of well-documented studies, reports, and studies on women’s safety. If you feel they don’t represent your life experience, you’re in luck. .”

One of the many users who responded to Ms Gordon’s tweet said: “Definitely a man wrote that.”

Another added: “Yes, no, that didn’t happen. I missed the last train home and had my husband pick me up because Trainline made me walk a mile in the dark from station to station. Let’s walk alone in the park in the dark!!”

In response to the backlash, the supermarket told Sky News: “We apologize that by design some customers found this sign inappropriate and are working to remove them from the store.

“We will work hard with our agency partner to make sure this doesn’t happen again.”

Read more:
What can be done to end violence against women and girls
Girls in the north of England feel less happy and secure than girls in the south

Women feel less secure after dark

A recent report by the Office for National Statistics found that women feel less secure than men in all circumstances after dark.

The biggest difference was “in a park or other open space”, where 82% of women reported feeling very or quite unsafe, compared with 42% of men.

Several women have been killed while walking in the dark in recent years.

Zara Aleenaa 35-year-old law graduate, was murdered last June as she was walking home from Ilford, east London.

Jordan McSweeney, a serial offender, was jailed for murder in December.

The year before, Sarah Everard, a 33-year-old marketing executive, was kidnapped near Clapham Common in south London and murdered by Wayne Couzens, a serving police officer.

Couzens are sentenced to life imprisonment with lifetime orders in September 2021.

That month, Sabina Nessa, A 28-year-old primary school teacher was murdered in a London park while on her way to see a friend.

Koci Selamaj hit her 34 times in the head with a metal traffic triangle in Cator Park, Beckenham.

The garage worker, 36, was jailed for life for murder last April.

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