Fashion

RW&CO of Canada. Launching Thyme Maternity Collection



RW&CO. is offering the Thyme Maternity label, effectively extending the style and integrating Reitmans Limited’s expertise in the maternity market segment. Offering the signature ‘cool polished’ look to meet this milestone, RW&CO. will allow pregnant customers to find fashion that suits their style and growing kids.

The new Thyme Maternity collection is effortlessly chic, feminine and playful, helping shoppers feel confident and comfortable at every stage of pregnancy. With approximately 350,000 babies born each year in Canada, RW&CO. The company said in a press release it will become the premier shopping destination for people who love to shop.

Thyme Maternity covers a wide variety of clothing styles, from workwear and casual wear to fashion and basic wear. “Modern moms were always at the forefront when we designed the Thyme Maternity collection with RW&CO,” says Michele Slepekis, vice president of marketing and e-commerce at RW&CO. “We want our community to feel supported and empowered at every stage of their lives, regardless of their taste. New collections will be released seasonally and we can’t wait to see that. offers our customers a wide selection of maternity wear.”

Available in an inclusive size range (up to 40DD for nursing bras), Thyme Maternity offers timeless staples suitable for during and after pregnancy. Essentials include a clip-on nursing bra, side zippers, and a nursing pad that fits just right. The costume is made of stretchy, soft fabric, ensuring maximum comfort for the wearer when changing shape. To complete the offering, RW&CO. encourage future customers to compliment Thyme Maternity products with RW&CO. Classics like jackets, coats and accessories. For the same price as RW&CO., Thyme Maternity Basics start at $35.90. Loungewear, sweaters, pants, jeans, and skirts cost $49.90 – $99.90, while outerwear starts at $169.90.

Fiber2 fashion news desk (RR)




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