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Retail footfall expected to be up 12.8% on Black Friday as consumers move away from online shopping | Business News



According to experts, retail sales are expected to grow 12.8% on November 25 of this year, also known as Black Friday.

Retail intelligence firm Springboard said shoppers are expected to take advantage of the discounts amid inflationary pressures and concerns about supply shortages over Christmas.

There is also likely to be a shift towards shopping at physical retail spaces after years of online growth due to rising postage rates and increasing return costs.

UK shopping malls are likely to see a 16.3% increase in customer traffic year-on-year, Springboard said, while major thoroughfares are expected to see a 13.2% increase.

However, visitor arrivals will still be 7.8% lower than on Black Friday 2019, before the coronavirus pandemic, it added.

Diane Wehrle, director of insights at Springboard, said: “As household budgets become increasingly tight – further highlighted in the prime minister’s new autumn statement – shoppers are becoming savvy. in their purchasing decisions.

“This creates a greater desire among shoppers to browse and purchase at physical retail stores rather than online, as they can interact more fully with the product and feel confident.” than that they are making the correct purchase decision.

“At the same time, for many shoppers, Black Friday will provide this year’s first chance to get in the Christmas spirit and enjoy the Christmas decorations and lights on the major streets and malls. shopping, especially as more shoppers stay away from physical stores than two years ago.”

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