Retail Reliance is planning to launch a new fashion brand in the value segment of the market. The retail giant aims to tap into the growing popularity of branded clothing across all geographies of India.
The business is currently in talks to lease space in various shopping malls in India and on major streets for its upcoming brand, the Economic Times reported. However, the brand name is yet to be announced.
“While Tata has Westside and Zudio in the mainstream and low-cost segments, Reliance has Trends and recently launched its high-end fashion and lifestyle store Azorte, to compete directly with fast fashion brands. . zara and H&M in India,” said an anonymous source close to the matter, the ET Bureau reported. “It has nothing to offer that can compete with Zudio and maximum and brand new, will sell clothes in [the] The Rs 1,000 range, will help it expand its offering.”
India’s fashion market is becoming increasingly organized and value-conscious shoppers are also on the rise. As the Indian economy expands and the middle class grows, the value fashion segment is predicted to continue to grow in popularity, in both metro and Tier 2 locations.
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