Their haute couture label Abu Jani Sandeep Khosla is internationally acclaimed for its cutting-edge quality and classic elegant style. Each ensemble is a delicate mélange. They are best distinguished for showcasing mirrored, crushed cotton and silk, chikankari and khadi as haute couture, the two entities said in a media release.
The brand is best distinguished for embroidery products and offers products for formal, holiday, red carpet and bridal/wedding wear. Fashion house Abu Jani Sandeep Khosla currently has three other labels, ASAL by Abu Sandeep, womenswear, formal, occasion and wedding brands, Gulabo by Abu Sandeep, luxury, casual and formal for women and Mard by Abu Sandeep, a formal and menswear brand.
Reliance Brands Limited has signed a definitive agreement to invest in the Indian operator Abu Jani Sandeep Khosla (AJSK) with a 51% majority stake. This strategic partnership aims to advance the 35-year-old couture house’s growth plans in India and globally. Headquartered in Mumbai, Abu Jani and Sandeep Khosla are India’s top executives.
“Partnering with India’s top tailors, who hold an unparalleled place in Indian fashion through their craftsmanship and impeccable attention to detail, technique and true embroidery. thrilling, as it allows us to build a stronger foundation for their fervent commitment to reinventing Indian craftsmanship. Inspiration from the old to create with a whole new approach is their gift. Abu Sandeep has been a huge success for more than three decades and it is time for them to bring their unwavering vision of luxury to every corner of the world, creating a unique space for the brand in the world. around the world, making them true Ambassadors of Indian Style,” says Isha Ambani, director, Reliance Retail Ventures Ltd, parent company of all retail companies in the group Reliance Industries Limited.
“When we founded Abu Jani Sandeep Khosla, our mission was clear, we wanted to bring impeccable Indian craftsmanship and a style that has evolved over the centuries to the modern world. We We want Indians to feel proud of our culture and we’re determined to make sure it’s revered in the global fashion scene.Over the past 35 years, we’ve done that, not just bringing traditional techniques back to life but also creating new ones that reflect the tastes and culture of modern India Now with the support of Reliance Brands we will finally be able to do it With RBL’s world-class team bringing our brand to the global market, this is an exciting time for Indian fashion. I hope to forever put our craft where it belongs, at the best runways and racks around the world,” says Abu Sandeep.
Abu Jani and Sandeep Khosla will continue to direct the design and creation of the brand.
Fiber2 Fashion News Desk (KD)