Fashion

Reebok, Yellowbrick, APB & JFF of America launch online education program



Reebok of America, iconic lifestyle brand; partnership with Yellowbrick, an online education platform focused on the Creative Economy; specialty fashion and sports shoe retailer APB; and national education and workforce nonprofit, Jobs for the Future (JFF), announced the completion of their first collaborative online education and mentoring program.

Launched last year, the program has worked with 36 individuals, ages 17-20, to develop the relevant knowledge, skills and experience required for entry into the athletic footwear industry. . The show ended with the drop of a pair of Reebok sneakers designed, manufactured and marketed by three of the students: Isaac Reeves, Ashley Hamilton, and Ben Gass. The product will be available online and at APB locations in Columbia, Greenville, Charleston, Tallahassee and Jacksonville, Reebok said in a press release.

Reebok of America, iconic lifestyle brand; partnership with Yellowbrick, an online education platform focused on the Creative Economy; specialty fashion and sports shoe retailer APB; and national education and workforce nonprofit, Jobs for the Future (JFF), announced the completion of their first collaborative online education and mentoring program.

36 participants were selected through a rigorous national submission process beginning in spring 2021. Once selected, students will participate in an online mentoring program held weekly during 12 weeks. Professional instruction, combining content from Yellowbrick’s popular Sneaker Essentials course (developed in partnership with FIT and Complex) with one-on-one mentoring from leaders at Reebok and APB. The program covers the development of sneakers from concept to market, covering design, sales, marketing and retail from C-to-C. All the participants came up with a final project that included the design, manufacture and retail of unique sports shoes and came up with market strategies.

“There is a perception in the athletic shoe industry that the only path is through design channels that are followed by the traditional route – we wanted to turn that belief into a head. With the support of this program, these talented students now possess valuable experience and portfolio pieces that will help them showcase their talents to the industry, whatever path they take. they have chosen. We are honored to be a part of that process.” Sean Finucane, vice president, wholesale at Reeboksaid in a media statement.

“Our Sneakers Essentials course has been enhanced by the work we have done with Reebok, APB and JFF. Students can interact directly with Reebok and APB experts representing all facets of the industry. We are extremely proud of what all the participants have achieved. We look forward to collaborating with our partners on future career-oriented programs,” Michael Godshall, creative director at Yellowbricksaid in a statement.

“At JFF, we partner with innovators who are building new models and solutions for economic and social progress. This Yellowbrick program works not only because it helps people build skills through work-based learning and career exploration, but also invests in the long-term growth of students through mentoring. mentoring, social capital, and networking enable learners to access —and sustain — careers in high-growth fields like Creativity,” Kristina Francis, CEO, JFFLabsspeak.

Fiber2 fashion news desk (GK)





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