Fashion

RBL signs agreement to launch Maison Valentino in India



Reliance Brands Limited (RBL) has signed a distribution agreement with Valentino to bring to India the Italian Maison de Couture. Through this partnership, RBL and Valentino will open their first store in Delhi, followed by a flagship store in Mumbai. The first store will open in 2022 at the end of summer, followed by the next in Mumbai.

The stores will offer a full range of womenswear, menswear, shoes and accessories from the brand. The new long-term distribution agreement will allow the brand to be present through an innovative store concept that aims to adapt to changes in the retail market. The experiential design will provide customers with a global experience and personalized customer journeys, RBL said in a press release.

Reliance Brands Limited (RBL) has signed a distribution agreement with Valentino to bring to India the Italian Maison de Couture. Through this partnership, RBL & Valentino will open its first store in Delhi, followed by its flagship store in Mumbai. The first store will open in 2022 at the end of summer, followed by the next in Mumbai.

In Delhi, Valentino will open a store on 162 square meters in DLF Emporio, which will carry Valentino’s women’s collections and modified menswear collections, while the Mumbai’s head will carry the entire Valentino universe: the brand’s range of Valentino Garavani women’s apparel, footwear and accessories including footwear, handbags, small leather goods, eyeglasses, scarves, and scarves. neckties, ties and perfume. The brand is present in more than 144 locations through 212 stores directly operated by Valentino and more than 1,300 points of sale.

“Valentino needs no introduction in India. Founded by legendary Italian fashion designers, Valentino Garavani and Giancarlo Giammetti, Valentino has undergone an impactful creative development under the direction of current Creative Director, Pierpaolo Piccioli and Director executive, Jacopo Venturini, signals the brand into contemporary luxury while making the most of its heritage. founded the Italian Maison de Couture. The brand’s infectious romanticism, signature codes and bold use of color have resonated strongly in India. This partnership will make the brand more accessible to Indian customers and build a new tribe of Valentino connoisseurs.” Darshan Mehta, MD of RBLspeak.

“We are delighted to partner with India’s leader in luxury retail, RBL, and are proud to work together to expand our vision and voice in this important market. full of this new opportunity. The upcoming store opening represents an important step forward in Valentino’s global strategy and we are honored to be part of the country’s growing retail market, allowing the company and the community to The Valentino community is firmly rooted in our values ​​and brand culture. Under the new business model, we are leveraging strong relationships between the brand, sales force and customers, based on our High Fashion values ​​- an obsession with detail, Creativity and customer-centricity – together with human resources and teamwork are at the core of the company’s culture and key drivers of its growth. We look forward to bringing our renowned Valentino collections and our unique customer journey mindset to India,” Jacopo Venturini, CEO of Maison Valentinospeak.

Fiber2 fashion news desk (GK)





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