Ras Creates a Personal Care Kit for Vistara

Ras has created an exclusive line-up for the Vistara, India’s first full-service freighter. The personal care brand has designed a showcase of Indian Ayurvedic ingredients in eco-friendly packaging.

Customers at Vistara’s’Reward Economy class on long-haul international flights is now offered exclusively with amenity kits from Ras, Brand Licensing reports. Kits are made with sustainable materials and include lip balm and hand cream among other items.

Vistara commercial director, Deepak Rajawat, said: “We are delighted to be partnering with RAS Luxury Oils to provide carefully curated suites of amenities to Premium Economy customers on flights. our long-haul international flights”. “We are constantly working to enhance the travel experience and we believe this initiative will be appreciated by our customers, helping them to feel rejuvenated and relaxed during their journey with the carrier. India’s best full service.”

Vistara is a joint venture between Tata Group and Singapore Airlines. The launch with Ras marks the first time an Indian airline has launched a luxury suite of amenities for its ‘Premium Economy Class’ customers.

Shubhika Jain, founder and CEO of Ras, said: “We are delighted to partner with a leading airline like Vistara, known for its superior service and in-flight experience. “This is a valuable partnership that allows us to bring to global travelers Ras meticulously handcrafted products that embody Indian rituals, natural ingredients and authenticity. . We hope these products bring joy, comfort and part of India to travellers, especially since these kits are designed to make a positive impact on the planet and community. copper.”