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Ram still can’t commit to getting a midsize car for some reason


Image for article titled Ram Can Still Commit to Midsize Pickups For Some Reason

Picture: Stellantis

Like the last half data displayedThe most popular vehicle in your state is probably Ford F-150. And if it’s not one of them, it’s a Ram 1500. Or one Toyota Tacoma. Or one Silverado. The point is, it can have a bed. With this, you would imagine Stellantis will see purpose in the production of a new midsize truck to pick up (I’m sorry) where Dakota left over a decade ago. However, there seems to be no rush.

Mike Koval, CEO of the Ram brand, recently told Automotive News that he might shop around for a proposal for such a car to dealers this spring:

“We always say we know that on a global basis, perhaps the biggest region, the biggest white space opportunity for our brand to grow, is the midsize pickup truck,” said Koval. Automotive News at the Detroit auto show. “We are looking into it, believe me. We’ll see, but I’m thinking about bringing it and showing it to our dealers first. ”

You would imagine that if Koval and company had something to present, they would be serious about bringing a midsize truck to market; You would also imagine that the dealer wouldn’t mind selling another pickup. Stellantis has partly met the demand by continue to provide the previous generation Ram 1500 as Ram Classic at a bargain price, but the problem with the smaller trucks is the customers who want them really want them, specifically. It’s a different kind of buyer, as Sam Fiorani of AutoForecast Solutions said Detroit News:

“It becomes a really competitive new frontier,” said Sam Fiorani, vice president of forecasting at AutoForecast Solutions LLC. “It doesn’t seem like too many new episodes are cannibalizing full-size sales. It puts young buyers in the fold and hopefully keeps them in the fold to buy a full-size truck later. “

Now, Ram does pretty well for not offering a smaller option. Consider that Ford sold about 726,000 F-Series pickups last year per GoodCarBadCarand Ram doesn’t lag too far at 647,000. (Note that those are model-wide sales – not just half-ton pickups.) Meanwhile, Toyota delivered about 250,000 Tacomas in 2021America’s best-selling midsize chart

Ram doesn’t necessarily play in that space, but it’s a space that’s significant and only grows over time. For example, you have to go back to 2018 to find the last 12 months when Toyota sold less than 200,000 Tacomas. I’m sure Ram will have something to offer eventually; it’s strange that it took so long, despite the supposedly repeated interest.



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